Product Information

The Graphics Avenue Marketing Solution System is a web-based, custom template-driven order tool that customers can use to quickly and easily set up flyers, postcards, and other mailing pieces. Our mission is to provide user friendly, high-quality, digital print on demand services with the highest level of customer service possible. Our innovative software application provides unique mass customization for marketing to a customer or prospect database. This level of personalization increases the effectiveness of direct mail while greatly increasing customer loyalty and brand awareness. Our print on demand is cost-efficient because preprinted stock is not kept in inventory. Therefore, there is no carrying cost and no inventory obsolescence. We are a one-stop shop for short run, full color digital printing and mailing with turnaround times as short as 24 hours. Online data ordering is offered as part of our service at no additional charge. The system can also receive mailing lists in a variety of formats. Lists can be maintained in client-determined groupings or purged after the mailing, depending on customer preference. Job histories can be reviewed for invoice reconciliation as well as confirmation of when jobs were created, when they were mailed and by whom. We also provide complete lettershop and printing services. These features include web and offset capabilities, multi-component laser printing, inkjet addressing, matched mailings, tabbing and complete bindery services. If you have a more involved project and would like to learn more about our capabilities, please e-mail us at sales@perfcards.com or call us at 1-866-418-0860.  

Here is a summary of the features of the Graphics Avenue Marketing Solution System:

Log In Process
When a customer opens an account, we ask for standard contact, billing and shipping information. We also offer our customers the ability to personalize their account by uploading a personal photo and logo and adding a slogan in a client chosen font size and color. Design templates are then automatically created in our system for your account only. For real estate professionals, many templates have been designed including Just Listed Cards, Just Sold Cards, Open House Cards. For designers and marketing professionals who handle multiple agents or accounts, administrative level authority is available. Multiple jobs can be done at one time and billing can be easily separated. Past invoices and jobs can also be viewed for your accounts. For more about this administrative feature, please e-mail us at customerservice@perfcards.com.

Free Mailing Lists and Data
As a standard feature of our system, customers can order different mailing lists based on a variety of search criteria. Our residential list has more than 120 million records and is available by carrier route to provide cost-effective postage rates. Our consumer lists can be created using more than 25 different search criteria to search our database of 200 million consumers in 104 million households. All of the lists we offer are at no additional charge to our customers. Our system is also capable of uploading mailing lists in a variety of formats. Our customers have the ability to create a customized format for their list uploads. Generally, any type of CSV file (such as Microsoft Excel) will work just fine. Uploaded lists can be stored securely on our servers or purged immediately after the job is complete. Multiple lists can also be combined for a mailing.

Pictures & Images
Images can be uploaded by customers from their own personal computers. The preferred image format is either .tif or .jpg, although other formats will work. When an image is uploaded to us, our Upload Wizard will automatically grade the photo and immediately show whether the image is suitable for quality printing. Most digital cameras on the market today provide images that are in a suitable format and of high enough resolution for digital printing. Images that are uploaded can be either securely stored on our server or purged after the job is complete. An extensive library of standard images is also available to our customers at no extra charge for job design. Some of the categories our standard images include are holidays, food, nature, logos, architecture and industry.

Create A New Job
Creating a new job is fun and easy. The first step is to choose a template for the type of job you want to create. The next step is to choose your front and back template design. Once the templates are chosen, a photo needs to be uploaded. Simply click on an image box and you will automatically be shown your personal image library, our standard image library and a browser option to locate and upload a photo from your computer. Simply choose a photo and it will automatically appear in your template. Our system automatically sizes photos to maintain the image integrity. Entering text into your template is the next step. Simply click on an "enter text here" box. A box will appear that provides the option of entering your text and also choosing the design attributes. Font choices are for type, color and size. Italicizing, bolding, alignment and underlining are also available. Once you have typed what you want, click submit and the text will appear in your template in the style you have chosen. Custom template backgrounds and colors can also be chosen. If you don't want white as your background, a solid color or different wallpaper style can be added. If you already have your own design, we offer completely blank templates ready to accept your design. For marketing professionals and designers, this is a great way to go.

Job Proofing
Once your job design is complete, proofing is the next step. As you move to the checkout, we will show you an online PDF version of what your printed job will look like. This PDF must be approved before the checkout process can begin and the job is started. If corrections need to be made, you will automatically be sent back to the template design pages. It's that simple.

Previous Jobs
Many jobs are similar and there is no need to create a new job from scratch every time. Our system will allow you to go back and view and edit your old jobs. If you are a real estate professional, you could turn a Just Listed mailing into a Just Sold mailing in a few minutes. If you are a retailer sending a coupon promotion to your preferred customers, simply change the coupon offers and you are done. Previous jobs are securely kept on our servers until our customers choose to remove them.

My Account
All of the invoice information can be accessed through the My Account portion of the Graphics Avenue Marketing Solution System. Old invoices and payment information can be easily retrieved for account reconciliation, proof of payment or tax records. The account profile can be easily updated here. If a customer has not yet chosen to personalize their account, this can be done here at any time. Personalized templates can also be viewed and edited from here as well.